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The Challenge

Siemens is a German-established powerhouse that focuses on the excellence and innovation of electrification, automation, and digitalization. Currently holding the record for the world’s largest energy-efficient and resource-saving techonologies, Siemens has a proven track record as the most sought-after supplier of systems for power generation and transmission. The conglomerate is known for venturing into the different streamlines of the technology industry, continuing its mission to thrive in the age of innovation. With the continuous change and rise of demands, Siemens’ brand identity is re-imagined with renewed brand aesthetics, standing true to its mission of continuous innovation across all aspects.

The Solution

Siemen’s brand identity has always been straightforward with its sense of efficiency and timelessness. However, as the demands of the new-age consumers are diversified across different media and scales, Siemen’s brand identity transforms into an adaptable figure for easier and better recognition, reflecting what the conglomerate aspires to achieve as a front-liner in the global market.