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Museo del Prado is the national art museum of Spain located in Central Madrid, housing more than 8,200 drawing, 7,600 paintings, 4,800 prints, and 1,000 sculptures, with works from renowned artists like Francisco Goya. The extensive featured collection dating between 12th to the 20th century puts Museo del Prado on the map as one of the most-visited sites in the world.

The museum is expanding the structure along Salon de Reinos, paving way for more opportunities that come with preferential shifts and rising demands in the art industry.

The Challenge

In line with the museum’s vision of creating a new public focus and bringing together the different museum infrastructures, Museo del Prado is gearing towards a generational transformation, catering to the current demands of the public for a strong and relevant presence across traditional and digital spaces.

The Solution

With the museum’s current identity of bearing a strong connection to its traditional roots and with the institution’s inevitable longevity, the brand identity is enhanced to efficient perform visually, catering to a timeless preference throughout generations and scale, bearing the colours of the Spanish flag, no less.