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The Al Ahli Bank, otherwise known as the National Commercial Bank (NCB) specializes in corporate and retail banking, treasury investment services, private banking and wealth management services, and Islamic banking services and life insurance. The institution was the first Saudi bank to be licensed and the biggest in the Arab Kingdom.

The Challenge

With its rich and dynamic history in the banking and finance industry, Al Ahli’s re-imagined brand identity mark follows the long-term innovation and the growth associate not only with the institution itself but for the entire Arab Kingdom it serves.

The Solution

The current brand identity structure has been the stronghold for recognition and representation of Ah-Ahli Bank. With the steady course of change and opportunities of scale, the re-imagine brand identity is fashioned to strengthen not only the representation but the relevance and identity of the brand across audiences.